Starting entrepreneurship

A. Introduction

Who often complained of by the students when it will start the entrepreneurship,
where to start? In addition, students often even the general public,
plagued by illness' do-not 'like' lest I lose ',' lest not
behavior 'when it would start a business. In addition, some doubt 'Oh no
rival a lot ', how can I can win the competition?
The following will be presented the steps in starting a business based on the theoretical framework of lecture modules 3, 4, 5, 7, and 8.

B. The steps to start entrepreneurship
1. Identifying business opportunities
In the third lecture module on business opportunities actually stated that opportunities exist all around us, it's just that there are some individuals who are able to view the situation as an opportunity that does not exist. This is due to factors information in its possession information allows one to know that there are opportunities for other people sat ignored the situation. Access to information is influenced by life experiences and social relationships (Shane, 2003).
a. Experience life. Life experience to give greater access of
information and knowledge about the discovery of opportunities. Two aspects of
life experiences that increase the likelihood of someone finding
opportunities of work function and variation of work.
b. Social relationships. An important step in which one obtains
information from interactions with others. Some experts recommend that when a fear of entrepreneurship are alone, then started the business as a group is an alternative. Therefore, the quality and quantity of social interaction will further enable individuals to create groups in entrepreneurship. The information is important when going to start a business is information about the location, market potential, sources of capital, labor, and organized manner. The combination of an extensive network and background kenekaragaman
the rear will make it easier to get information.
Some sources of business opportunities, among others:
a. Changes in technology
b. Changes in policy and politics
c. Socio-demographic changes

2. Optimizing Potential self
After about the business opportunities it must be combined with the potential
self. What competitive advantage do I have? What often happens in our society is to choose a business that is a trend at that time. This is fine but when the growth process does not create innovation, it will be difficult to compete. Counter HP in Yogyakarta is a mushrooming business in 3-4 years. If they do not have competitive advantages such as after-sales service, competitive prices, or service is generally good, it is difficult to grow. Someone comes into a store to buy HP, largely because the information had been obtained beforehand whether by word of mouth or from newspapers. This is very different from the expert therapist for autistic children. Reality shows autistic increased in society, while the service or therapist autism has not been too much. Special expertise that 'rare' to search people without considering aspects of the business location.
Knowledge-based service business (knowledge-intensive service) is an alternative business that has a competitive advantage. Usually they set up businesses such as financial consultants, management consultants, engineering consultants because of the ability of knowledge he had. Therefore, this business model should be developed in kewiarausahaan in Higher Education. Students are encouraged to research specific areas of knowledge to new knowledge and can be utilized by the community.
Apart from self-potential in terms of the knowledge we have, it would still need
optimizing aspects of motivation and personality. In the fifth lecture module characteristics
Psychology of entrepreneurship from the perspective of the description was obtained some
kaharakteristik that drive business success and what does not. Therefore,
the extent to which you are able to optimize the potential psychological in starting a
business?

3. The focus in the business of
Peter Drucker states that an expert in entrepreneurship in the starting a business or be advised to focus innovation starts from a small-based resources we have. Vidi catering in Yogyakarta is one example where the founders background undergraduate agricultural technology, food processing department. Starting a business rantangan for children in boarding house because they live in the vicinity of campus, then as basic knowledge in the field of food processing, and then developed into catering, hotels, and now and the conference hall wedding packages (event organizer).

4. Courage to start.
Entrepreneurship world is a world of uncertainty while the information
owned by that will start a little business. Therefore, 'a little bit crazy'
(Overconfidence) and dare to take risks is extremely necessary. Do it first. The road first. If there is trouble, just wanted Jelan discharge.